April 22, 2024
Executive Summary A Christian nonprofit tasked Plutus with curating a strategy to better integrate and streamline their donor prospecting and funnel process with their Salesforce CRM. The organization wanted to be able to automate the wealth screening of new donors and the process of allocating and aligning those individuals to the different donor officers. To accomplish, Plutus utilized iWave and the Salesforce platform to create an automated scanning and pipeline distribution process. This strategy allowed the organization to have better insights into new donors, have fundraisers spend more time on raising funds and less time on research, and increased outreach to high-value prospects. This case study will illustrates the ways in which nonprofits can utilize the powerful combination of Salesforce and iWave to take their fundraising to the next-level. Challenges The organization faced a number of challenges with its original process. They had no way to identify wealthy donors without manual research, sort prospects and current donors by different levels and pipelines, and distribute these donors to specific development officer portfolios. These processes were not only inefficient in their original state but also hindered future growth as the organization sought to dramatically increase the scale of its small and mid-level giving operation. Solutions Plutus Plutus is your Nonprofit Success Agency, founded with the purpose of helping nonprofits and associations adopt the Salesforce platform to unify fundraising, memberships, events, and program management, and provide a 360 overview of the individuals your organization interact with. Plutus co-founders have extensive experience working with hundreds of not-for-profit organizations and are proud to have completed over 200 projects — from small configurations to large implementations from legacy systems. Plutus advised and created the strategy to help the organization meet its ambitious goals. Salesforce Salesforce is the world’s leading customer relationship management platform for nonprofit organizations seeking to utilize best-in-class technology. This multifaceted CRM tool allows organizations to manage their donors, constituents, and partners in a strategic and efficient way that can be customized to your processes and needs. Salesforce also integrates with thousands of different products on its app exchange as many leading technologies build a connection with them to gain access to their significant customer base. iWave iWave is a leading fundraising intelligence software that helps organizations find ideal donors with pinpoint accuracy, cultivate strong relationships, and build a better tomorrow. iWave offers a seamless user experience that helps even the smallest not-for-profit organizations gain actionable insight into their existing donor network. iWave also has an integration built into Salesforce so there’s no need for manual data entry or tedious upload via spreadsheet. Strategy Plutus and the nonprofit organization collaborated together to complete a full summary of their requirements and needs around the strategy and solution design. Through this setup, Plutus identified the workflow, identified donor buckets that needed to be implemented, and crafted the customization for iWave to automatically scan new donors being stored in the Salesforce platform. Plutus led the implementation of iWave into the client’s Salesforce environment through iWave’s managed package that installs with ease. Next, Plutus created a process using custom development to automatically wealth-scan donors as they came into the database. This process also wouldn’t scan old donors in order to preserve and efficiently use iWave scanning credits. Following this, Plutus created an automation to assign donors to specific donor “buckets” based on each individual’s estimated giving capacity. This tool was built using native Salesforce automation logic and data being pulled into Salesforce from iWave’s powerful scanning technology. At the end of the process, each donor was assigned a wealth score and donor funnel with no human interaction required. New donors and their recommended buckets were automatically sent to a staff member on a weekly basis using Salesforce reports.